| FutureChart is OakCals methodology
for setting the direction of a companys strategic marketing
effort by launching new offerings, re-positioning existing
firms or bringing new or merged companies to the market. Using
the institutionalized knowledge of over 90 successful launches
OakCal works with senior managers to rapidly set a new direction,
developing action blueprints to
FutureChart determines current positioning by canvassing customers,
prospects, competitors, industry analysts and other audiences.
Then in a collaborative and intensive program, OakCal works
with management to pro-actively define optimum product or
company positioning and develops detailed actions plans that
are tied to very specific market metrics. Alternative combinations
are tested with the same audiences and final go to market
blueprints are defined and detailed action plans spanning
6-12 months periods are developed.
OakCals mission often includes helping companies imbed
FutureChart into the fabric of the company. Regularly re-positioning
the company and successfully launching new market offerings
becomes an acquired best practice, recognized as an essential
management function encompassing the whole firm.