FutureChart is OakCal’s solution for setting go-to-market strategy launching new offerings, re-positioning existing firms or bringing new or merged companies to the market. Using the institutionalized knowledge of over 150 successful launches including SCM 4.0 launches OakCal works with leadership teams to set a new direction, with detailed action quarter by quarter blueprints to get there.
Testing and Execution
FutureChart determines current positioning by canvassing customers, prospects, competitors, industry analysts and other audiences.Working with leadership teams, OakCal helps develops the best product and company positioning. These are tested with target audiences and final positioning and execution are deployed over 6-12 months.
Positioning A Key Business Competence
OakCal’s mission often includes helping companies imbed FutureChart IP into the company. Regularly re-positioning the company and successfully launching new market offerings becomes an acquired best practice .
Leading tech companies in consumer and BtoB like Apple, Google, SAP and other champions including many of our clients have all made positioning and launching new offerings a core part of their business strategy and a revenue growth driver. We can show you how to do it, in a practical way that delivers fast revenue results.